The Keyword Quotient Question

One topic of interest for site owners has always been the use of keywords in their web page content. Keywords are the terms and phrases site owners use in their text that helps ranking through the search engines. These words or small phrases are selected carefully and relate directly to the business and industry of the web site content. Competition is fierce for keywords in online marketing. As a site owner, you need to not only have a list of strong, workable keywords/phrases ready to go for content, you should also have some room to exchange a few to see what is working and what is not in your marketing efforts online.

In the past, the key question was how many keywords to use to make significant different. It used to be that as Google and MSN changed their algorithms used to rank pages, the amount of keywords varied greatly from one day to the next. Now, keyword density (the number of keywords on a page) is no longer the big deal. Because Google has the most traffic in all of search engine-land, it is important to optimize for the way Google works. They have finally give up on the keyword wars and have incorporated new methods for page rankings.

How To Do It Google-Style

Site owners no longer need to concern themselves with the density of keywords in content. Instead, what is important is how you use the words and where. You should create your page content as you normally would write using at least 250 words. The next step is to add in your keywords or phrases at least once in your opening paragraph and not more than twice. You may also choose to include your words or phrases a couple of times within the body of your text but only if the writing warrants it. Otherwise you end up with content that doesn’t naturally flow.

Optimizing for Yahoo

In addition to the steps for optimization for Google specifically, it is worth noting that at the end paragraph, the keyword or phrase also be mentioned once in the case of Yahoo who does place priority on the ending paragraph.

Content has always been important for website rankings and quantity is indeed important as well. In order to get the most from your site, you need to constantly update materials and add new content to the site to keep relevant to rankings. The better you are at providing useful and relevant material to your core audience, the more likely you are to see traffic pick up. With more traffic, you are looking at the potential of more profits for your online business and rewards for your savvy marketing efforts.