Level the Playing Field with SEO
Search Engines don’t know how the size of your company – they don’t know how many employees you have, your annual revenue and they can’t see the view from your corner office.
“Search” is a ballgame where everyone can compete. Much like building a business, you need to find a niche, build a presence and expand. It requires time and effort, but it doesn’t need to cost a fortune.
Every SEO Company in New York will tell you…
“You need more links.”
It’s a safe statement because it’s unlikely to be challenged. It’s always true and anyone can say say it without understanding your business or your website. “You need more links” is equivalent to saying, “You need to grow your business.“
It doesn’t answer the important questions…. how many links? What types of links? Should they be from blogs, social media, press releases? What about authority of the linking domain – how important is that?
These are the questions that need to be considered before determining you need more links.
What do you need to know?
Before you begin optimizing your website, you need to have some objectives. Higher rankings – of course, but you need to identify keywords that present the best opportunity. Choosing keywords that can feasibly reach top-rankings AND generate sales/leads/subscriptions is an important first step.
Begin with the Right information
Beginning your website Optimization without accurate information is like leaving the driveway with the wrong map. You’ll arrive somewhere, but it won’t be the place you wanted.
Successful website Optimization requires gathering information before making about decisions goals. You should know what competitors are doing with their websites – how well & how quickly they’re doing it and whether or not it’s successul.
More importantly, you need to understand your potential customers and how they use search engines:
» What terms are they using to find your products & services?
» How many searches are being made each month.
» How much traffic, and how many leads/sales can you generate from a particular keyword?
Feasibility and Strategy
All of Trace Media’s SEO campaigns begin with a Feasibility & Strategy Report. It’s equivalent to getting the right map before leaving on a trip. For more information about obtaining a Feasibility Report for your website, contact us.
