SEO – The first 6 months

Initial SEO requires 6 months. Below is an example of monthly activities for the initial 6 months of SEO.  Individual tasks may be re-prioritized during the optimization, but these are the basic building blocks for most SEO campaigns.

SEO Months 1-2

On-page factors are emphasized during the first months of Optimization.

On-site Optimization

• Canonical Tag Creation
• Robots.txt CreationSite Map Creation
• Meta Tag Development – 1st Set
• On-Page Optimization – 1st Set
• Social Bookmarking – 1st Tier

Off-site Optimization

• Industry-Specific Directory Submissions
• Submission to Free Directories – 1st Tier
• Premium Directory Submissions

SEO Months 3-4

As the SEO work progresses, focus slowly shifts towards the Off-site SEO elements.

On-site Optimization

• Meta Tag Development – 2nd Set
• On-Page Optimization – 2nd Set
• W3C Validation
• Internal Link Optimization

Off-site Optimization

• Link Development
• Social Book Marking – 2nd Tier
• Submission to Local Search Engines – 1st Tier
• Preparation for Articles & Press Release
• Article Writing
• Gathering Data for Videos

SEO Months 5-6

Nearing the end of Initial SEO, emphasis is increasingly placed on Off-site factors.

On-site Optimization

• RSS Feed Creation
• Image Alt Text Optimization

Off-site Optimization

• Link Development
• Submission to Free Directories – 2nd Tier
• Submission to Local Search Engines – 2nd Tier
• Social Book Marking (set 3)
• Article Distribution
• Press Release Distribution
• Video Distribution

What happens after six months?

Depending on the level of competition within your industry, we can typically begin to see results (top-10 ranking) within the first six months. Once we’ve achieved some top-10 rankings, the goal becomes:

• Maintain top rankings for keywords that deliver quality visitors
• Identify & Build ranking for additional keywords
• Convert your new website visitors into clients

Each of these objectives is important and requires specific attention.  If your campaign doesn’t continue to grow and produce financial rewards, you obviously won’t continue your SEO campaign.