The Fundamentals of the SEO Process
Over 200 factors are used to determine Google’s search engine rankings. Although SEO is a very detailed process, unique to each website, the approach below represents a set of core principles. The elements described here are part of all our SEO campaigns, regardless of size, industry or competition. They are the foundation of any SEO strategy.
- Research & Strategy Development
- Optimization (SEO)
- Performance Tracking
- Campaign Adjustments
Research & Strategy Development
The first step is to understand your business goals, target audience, competitors & current web presence.
Optimization (SEO)
SEO is typically divided into two categories – On-site SEO and Off-site SEO. A well-rounded SEO strategy uses on/off-site methods in combination to maximize effectiveness.
On-site SEO includes changes made to the code of the website to improve search engine ranking and conversion rates. (website structure, hyperlink optimization, meta-tags, site maps, conversion optimization, navigation & usability improvements)
Off-site SEO refers to placement of links from other websites to your website. (business & industry directories, article & PR databases, other business websites, social media sites, blogs, community sites & video websites)
Performance Tracking
A crucial component to maintain a Return-On-Investment. This includes monitoring progress (search engine rankings, website traffic & conversions) so that campaign improvements can be implemented effectively.
Campaign Adjustments
Another critical step to maintain long-term effectiveness. Performed on a monthly or quarterly, as determined of Performance Tracking. Periodic analysis of competitor websites is also performed to maintain awareness of industry trends.
