The Client

A prominent New York-based law firm that specializes in Employment Law, representing victims of unfair employment practices.

The Challenge

For years, the firm had achieved a good amount of traffic through a Google AdWords pay-per-click campaign. Over the course of several months however, they noticed their competitor's ads being placed above theirs and the number of calls from prospective clients became less and less. They came to to Trace Media looking for a long term solution to their traffic problems.

The Results

Testimonial to follow soon...

With a few changes to the design of the site, keyword research and a SEO campaign, traffic increased from 120 visitors/month to 580/month. This was achieved during the first 6 months of optimization.