Starting a business buzz is ultimately the goal of any successful marketing campaign and with the advent and popularity of sites like Facebook and Twitter, it can be relatively easy to get attention if you put the work into it.
Creating a successful social network campaign involves a lot more than just setting up a nice looking page and entering some facts about your company. It also involves dedication to social interaction with your target customers and potential clients.
There are some simple ways to shed a little more light on your social networking pages. Here are 4 tips to energize your social campaigns and have the work pay off in profits:
Create Your Strategy
There is an art to establishing a strong social network. You don’t set it up and forget about it. Instead, you need to take a time out and plan your strategies. Identify the business objectives you hope to conquer on your social pages and then list ways to meet those objectives. Some business goals to consider include:
- Connecting with existing clients and customers to develop another channel of feedback and communication
- Start discussions about product enhancement, new ideas, or to generate feedback about current inventory or services.
- Connect with other industry-relevant individuals and use your pages as a networking tool in the industry
- Start a distribution list to send press releases, announcements, and sales events.
- Once you have started to identify your business goals and steps to achieve these goals, start talking.
Understand Your Customers/Clients
You will have a great opportunity to see where your target audience hangs out on the Internet when they are not buying your products. You can see what other interests they have and understand your customer base better than ever possible without social networking. Once you understand preferences and dislikes, you can focus your efforts on what your customers and clientele are looking for from your company.
Be Who You Are
As a consumer, it is likely you aren’t attracted to fluff. Your potential customers likely feel the same way. They want to deal with real. Be yourself, create the voice of the business and keep honesty in your program. If you fluff up all of your posts, people will begin to see right through you. Since you have to sum up big issues in small posts, you’ll need to be direct with what you say and ensure everything you say is projecting a positive, professional image.
Interact and Monitor
There is absolutely no point in setting up a social network campaign if you do not intend to interact socially on a regular basis. It takes time to grow a business relationship and your consistency in posts and interactions will benefit your efforts. Be sure to check on all comments and feedback information. Be sure to make your own comments and answer people’s questions and concerns. The more engaging you are, the more likely you will be able to not only develop quite a following but also be able to measure your success in profits.