Search engine optimization is a strategy that is necessary for any startup or established business. You want to get your site to rank high in the search engines so you’ll be able to reap the benefits of free traffic headed directly to your website. If you don’t pay attention to this strategy, it will cost you.
Up The Ante for Return Visitors
Getting traffic to your site is the general idea behind promoting your products and services online because every visitor is a potential customer for you. However getting visitors to repeatedly return to your site time and again is a powerful tool for converting visitors into buyers.
SEO and Article Writing
Marketing techniques for websites and blogs can take many different forms. One of the most common search engine optimization techniques is to use SEO articles. SEO are techniques that people use to help internet users find your website when they’re searching for information online. SEO articles are specially written articles that helps internet users land on your site.
3 Top Content Marketing Strategies to Build Your Business
If you are looking to build your business by having a presence on the web you should look to content marketing as a way to get started. Here are three of the most successful content marketing strategies.
Increase Traffic With Free Samples
You’ve got a website and/or blog. You’ve got your product. You’ve got your business plan mapped out. What you don’t have is traffic to your site that will help you to increase your profit margin. So what now? Ever hear the saying ‘If it’s free, it’s for me’?
There is a reason it’s a popular saying simply because it is true. Even those companies that are advertising on other mediums besides the internet may have difficulty convincing the public at large to buy their products because people who can not see, smell, touch, or handle a product (especially a new one) may be reluctant to shell out the cash to buy it.
So what now?
Give away a free sample product to get attention. It may cost you a bit of an investment in the beginning to give away free product but it can certainly reap benefits down the line. As word of mouth is usually the biggest advertising tactic a business can use, getting your product into the hands of the target audience is essentially.
Here are some tips for giving free samples in the online world:
Blog About Your Giveaway
Write your own article about your giveaway by describing what consumers need to do to have access to a free sample. Host a contest or have fun with trivia. There are number of ways to promote your own free samples on your own blog.
Call on Other Bloggers
Find bloggers that are relevant to your industry or product. Approach them to inquire about their ability to help promote your contest or sample giveaway. Not everyone will oblige but many will take an interest in the idea, especially if they also get a sample. Not only can they promote your giveaway, you can ask bloggers to review the product for their own website if your product is ‘reviewable’.
Get Social
After you post a blog about your sample product giveaway, be sure to add a link to all your social media sites. Refer to the link often but do not overwhelm your audience with the same tired post. Add a condition to a contest that to be eligible to win, contestants must also add links to their social media pages.
Research Contest Sites
There are several popular websites online that deal solely in promoting other people’s contests. Register your site and contest/giveaway with these promotional sites to help spread the word.
Be Consistent
If you are going to set up a contest for your free giveaway, stay on top of it and follow through. People who are signing up and following instructions are counting on a fair deal. If you fail to live up to your promises, you will likely turn any press into negative word of mouth advertisement.
Deliver On Promises
Pick a winner on the day you stated and be sure to mail out the free sample(s) as promised. Delaying the mail out of the prizes can also hurt you. People are prone to complain online about such incidents and again you can be subjected to negative press and a lack of traffic to your site.