Don’t expect that your competitor has a perfectly optimized website. From experience, we can guarantee you they don’t. Nor do they have a perfect SEO strategy. There’s ALWAYS room for improvement. Even if their strategy is perfect for today, it won’t be perfect for tomorrow.
Instead of replicating your competitors’ strategies, spend some time thinking outside the box. Develop your own goals, differentiate and GO BEYOND your competition.
If Apple did nothing but spend time analyzing Microsoft, or if Facebook tried to copy the success of MySpace, we would practically be living in the dark ages.