Article marketing is a great way to promote your website, affiliate product or services. You can drive traffic, share your expertise and increase your brand recognition by producing useful, educational articles and submitting them to a variety of distribution sites across the Internet.

One of the keys to article marketing is to continually provide new information and search engine fodder. Every article you submit has a link back to your site or sales page, so the more articles you have available the more traffic you can create. The problem is, no matter how prolific a writer you are, there are only so many hours in a day. If writing is not your forte` the problem is even bigger- how on earth do you continue to produce new articles without running out of time,energy and ideas?

One solution many people turn to is known as article spinning. Article spinning is done by using software to manipulate an article into several other very similar articles by changing the phrasing of the text. Some article spinning software can turn a single article into 10 or more “new” articles through this method. There are many webmasters and Internet marketers who regularly use article spinning to produce high volumes of articles without intensive labor or high costs for outsourcing the work. If the software is of a high enough quality, the regenerated articles will probably pass most plagiarism software. There is nothing illegal about article spinning if you are using original content as your initial text source. The question is one of ethics. Is it OK to use an article spinner to produce volumes of articles? The answer, like most ethically questions, is maybe.

If you are being paid to produce several copies of the same article and use article spinning software to accomplish this without telling the person who is purchasing the articles, then the answer would seem to be no, it isn’t OK. You should never attempt to charge someone for work they believe is original if it isn’t actually produced through your own thoughts and ideas.
If you are using the article spinner to produce your own articles, then there is nothing unethical about the process, but it may not be your wisest choice. Article spinning cannot produce any fresh information. It simply regurgitates what you’ve already written – and often with poor grammar and sentence construction. The article can wind up sounding unprofessional and may be of extremely low quality. Your business deserves your best efforts and poor quality articles are not going to drive traffic the way a useful informative article will. If an article sounds like it’s been thrown together with no thought, it is highly unlikely it will create any quality traffic to your site or sales page.

Instead of using software to re-create the same article again and again, set aside a block of time on a daily or twice weekly basis to create fresh, original articles that help your potential customers learn something they need to know and see you as the expert in your niche. Even though you may not produce as much quantity as article spinning, you are certain to produce greater quality.