Keyword Research and Strategy
How would you like to get in your car, only glancing at a map and a few hundred miles down the road realize that you went the wrong way? That is exactly what is happening if your Keyword Selection is flawed. With Trace Media you can be assured that our analysts have reviewed your site thoroughly and identified which areas need optimization to maximize how search engine spiders crawl your site. Did you know that some sites have duplicate content, flash content, dynamic content, etc. that need to be correctly optimized before these spiders can crawl and index these sites successfully? Fortunately for you, we know this. In addition to fixing these problems, we will review chosen keywords and use research tools to create a list of the most searched phrases for your industry or profession.
Website Optimization
Also called on-site optimization. This optimization literally takes place behind the scenes and is a series of techniques created to enable the search engines to crawl your site more easily. Here’s a little known fact: Search engines cannot read images or flash areas within a website. We continue to implement proven SEO techniques to describe your images and non-text content to the search engines. We are well-versed in the most common website technologies such as PHP, ASP, Joomla, etc. Sit back and let us take care of all the technical mumbo jumbo of your optimization. Let us do everything to make your site search engine friendly. In case you are wondering what we do, here is a list of some of the most common changes we’ll make “behind the scenes” on your site:
- Creating or modifying meta tags and image alt tags
- Modifying existing Title Tags to coincide with your keyword strategy
- Improving internal linking structure and creating site maps
- Making sure that there is no Duplicate content on the site
Link Development
Were you ever part of the popular crowd in school or did you ever want to be? Well your website wants nothing more than to be popular. In fact, this is the basic “building block” of link building. Having links from well-developed and highly ranked websites linking back to your website is one of the major factors contributing to your site’s popularity or high search engine rankings. This link development is absolutely essential to your website’s success and is a major part of the optimization service that we offer. A high quantity of quality links can be developed through a variety of means, including:
- One-way links from directories and other related sites
- Reciprocal link exchanges with related sites
- Fee-based directory submissions
- External blog entries and general articles
Content Creation
How do you have time to write content for your website? Unless you have a couple extra employees around, you don’t. You need us to help you. We employ professional copywriters to create content that is not only well optimized and grammatically correct, but is also appealing to your readers. Proper SEO technique makes sure that keywords will be integrated in your site’s content with the proper keyword density. Our writers will consult with you to ensure that what we write is exactly what you want written. We know your business’s reputation is on your site’s content pages and we make sure that you are happy before we create these pages. For sites with very little content or a greater degree of industry competition, we can also write original, 300 to 600-word articles, which are keyword rich and related to your products or services. We can then post these articles around the web to increase keyword linking to your website.
Local Search Engine Submission
After the on site optimization process is complete, we will submit your website to all the major search engines and directories including:
- Google, Yahoo, and MSN
- Fee-based directories such as Yahoo Directory, Best of The Web, GoGuides, Business.com and others.
- Hand submit your website to 300 to 500 directories that we have researched and found to help in developing link popularity.
- Lastly, if your website has indexing issues, we will create and submit sitemaps to both Google and Yahoo via their respective programs.
All of these submissions contribute to an increased ranking for your website. Remember, it’s a popularity contest and the more high-quality sites your site is connected/submitted to, the more popular your site will be in the search engines’ eyes.
SEO Progress Reports
The best way to determine how good of a job we are doing for you is to provide progress reports. We start with a baseline report that shows you how your site ranks prior to optimization. We will provide additional reports on a monthly basis. Throughout your SEO optimization process, we will monitor your results to make sure you are on the right track. Have you ever been kept in the dark about something? It’s not fun is it? We don’t think so either. That’s why we will be in touch with you via phone or email and provide you with project updates periodically. As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting. If you require more detailed statistical reporting, we have contracted a service that allows you to track your site’s visits to the minute.
Additional SEO Services
Looking for a way to really boost your sites SEO capability? We may also offer the following services on a case-by-case basis:
- Article writing and distribution to article directories
- Blog postings and/or creation
- Press release writing and distribution
- Social Media Marketing
