SEO Case Study
The Client
An American bistro & catering service located near midtown Manhattan. Traditionally, the catering services focused on weddings, private parties and events. In 2004, the owners of the restaurant launched a new company, a full service event planning and catering service for corporate clientele. The new service provided a selection of event venues, as well as the catering, bar/wait staff and any additional arrangements needed for the events.
The Challenge
The new company needed to be promoted through the internet, but the Client website did not have a presence in search engines. The company needed both a short-term source of business and a more long-term, stable source of quality clientele.
The Results
With Search Engine Optimization and Pay-Per-Click management by Trace Media, position in search engines improved dramatically for the Client website. Some of their initial clients included: Microsoft, Intel, Yahoo, Diesel, AOL, Double Click and Deutsche Bank, among others.