It may not seem like a few words can make a big difference to your traffic but if you are not on board with the latest in social media, you are missing a big opportunity to improve your content marketing strategy.

There are several ways you can integrate Twitter seamlessly into your marketing plans. Here are 3 key moves to make with Twitter and your content marketing strategies:

Develop Short Bits of Valuable Information

If you are a regular user of Twitter, you have likely witnessed how other companies you follow provide small points that still attract attention. Don’t waste time by sending out mundane updates no one really cares about. You should invest the time into creating a flow of communication before posting any content to your Twitter page. Think about the current events happening in the news and how they relate to your company. Post answers to frequently asked questions about your product or service. Highlight an exclusive sale you are planning to host well before the actual sale date and use subsequent posts to keep reminding people of the sale date. There are a number of things you can provide to your target audience in 140 characters or less. The trick is to pre-plan your posts but still be flexible and involved enough to leave room for real-time interaction.

Create Lengthy Content and Links

There are many who use Twitter as a vehicle to drive traffic back to their home site. But if you don’t have valuable resources and information waiting at the end, there is no point in posting random links to your home page. First you need to fill your site with content that is useful and informative to your audience. Whether it be through a blog, articles, or even audio/visual materials, you should produce fresh content and then create your redirected posts on Twitter. Don’t keep point people to the same stale information. Create something new each day to keep interest levels high.

Use Progressive Tactics

Your Twitter audience can be a valuable research tool for your content ideas. If you are posting items or information that do not generate a response, go back to the drawing board and see where their interests lie. If your followers are asking questions or posting relevant points, join in the conversation to find out what they really want to know or where the need is that you can satisfy. There are several vehicles that allow you to pre-post content on your Twitter page. It can be an effective resource for time management but if you only work your account on auto-pilot, you are missing out on key interactions and feedback. Plan to commit at least one hour a day to check in with your audience and make yourself available for one-on-one contact.

Whatever content you are producing, whether it is small social media tidbits or 1,000 word articles, it is essential your content stays fresh, engaging, and valuable to your target audience. Your involvement in the content marketing plans of your business can be your biggest undertaking but also your biggest success.