2010 March - Expert New York SEO services, TraceMedia

Mar 30th 2010

The Keyword Quotient Question

Category: Google, SEO
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One topic of interest for site owners has always been the use of keywords in their web page content. Keywords are the terms and phrases site owners use in their text that helps ranking through the search engines. These words or small phrases are selected carefully and relate directly to the business and industry of the web site content. Competition is fierce for keywords in online marketing. As a site owner, you need to not only have a list of strong, workable keywords/phrases ready to go for content, you should also have some room to exchange a few to see what is working and what is not in your marketing efforts online.

In the past, the key question was how many keywords to use to make significant different. It used to be that as Google and MSN changed their algorithms used to rank pages, the amount of keywords varied greatly from one day to the next. Now, keyword density (the number of keywords on a page) is no longer the big deal. Because Google has the most traffic in all of search engine-land, it is important to optimize for the way Google works. They have finally give up on the keyword wars and have incorporated new methods for page rankings.

How To Do It Google-Style

Site owners no longer need to concern themselves with the density of keywords in content. Instead, what is important is how you use the words and where. You should create your page content as you normally would write using at least 250 words. The next step is to add in your keywords or phrases at least once in your opening paragraph and not more than twice. You may also choose to include your words or phrases a couple of times within the body of your text but only if the writing warrants it. Otherwise you end up with content that doesn’t naturally flow.

Optimizing for Yahoo

In addition to the steps for optimization for Google specifically, it is worth noting that at the end paragraph, the keyword or phrase also be mentioned once in the case of Yahoo who does place priority on the ending paragraph.

Content has always been important for website rankings and quantity is indeed important as well. In order to get the most from your site, you need to constantly update materials and add new content to the site to keep relevant to rankings. The better you are at providing useful and relevant material to your core audience, the more likely you are to see traffic pick up. With more traffic, you are looking at the potential of more profits for your online business and rewards for your savvy marketing efforts.

Mar 22nd 2010

3 Top Content Marketing Strategies to Build Your Business

Category: Content, Email Marketing, SEO, Social media
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If you are looking to build your business by having a presence on the web you should look to content marketing as a way to get started. Here are three of the most successful content marketing strategies.

Blog Posting

To begin with you should build and maintain your own high quality blog. This is a great way to start getting your name out as well as a means to show your expertise in your niche. It is one of the best way to convey to current and potential customers how and what you do. It is also a great way for search engines to pick you up.

It will be important to keep you blog updated regularly with quality content. Weekly at the very minimum but is better to post a few times a week, if you can. The longer the blog posts, the less often you will need to post.

Always make sure that you are accurately presenting your company in your blog posts and do not be afraid to show your expertise. Make sure the tone of your posts matches the business you are promoting.

After you have your own blog up and running it is also a good idea to do guest blogs on other sites. This expands your internet voice and allows you to reach even more potential customers.

Podcast and Video Blogging

Podcast and video marketing is up and coming and proving to be very successful. It allows you to target customers who do not like to read but would prefer to watch or listen to what you have to say. It is a more time consuming content marketing strategy, but generally worth the effort. Once you get used to making the podcasts they will come easier and be less time consuming. It is important to note that you do not need to update podcast and videos as often as written blogs. Updates once a month, especially at the beginning, are fine. As you get used to doing them you may want to update more often.

Email Newsletter

Email newsletters are one of the oldest forms of internet content marketing, but are still a viable means to maintain customers and obtain new ones. It is a great way to keep in touch with current customers, letting them know new products you may be offering and different promotions.

Build your email contact list by obtaining emails from all of your current customers and having a link on your blog where potential customers can sign up for it. As you are preparing your email newsletter make sure that it has good quality content. A great marketing strategy is to offer some type of promotion or discount with the newsletter. Email your newsletter out to all the customers in your email data base and consider posting it on your blog as well.

With all three content marketing strategies make sure that customers have a place to post or send feedback and comments. This can be a great way to learn what content customers like and want more of and what they just simply may not be interested in at all.

Mar 20th 2010

Jazzing Up Your Social Networking

Category: Content, Social media
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Starting a business buzz is ultimately the goal of any successful marketing campaign and with the advent and popularity of sites like Facebook and Twitter, it can be relatively easy to get attention if you put the work into it.

Creating a successful social network campaign involves a lot more than just setting up a nice looking page and entering some facts about your company. It also involves dedication to social interaction with your target customers and potential clients.

There are some simple ways to shed a little more light on your social networking pages. Here are 4 tips to energize your social campaigns and have the work pay off in profits:

Create Your Strategy

There is an art to establishing a strong social network. You don’t set it up and forget about it. Instead, you need to take a time out and plan your strategies. Identify the business objectives you hope to conquer on your social pages and then list ways to meet those objectives. Some business goals to consider include:

Connecting with existing clients and customers to develop another channel of feedback and communication

Start discussions about product enhancement, new ideas, or to generate feedback about current inventory or services.

Connect with other industry-relevant individuals and use your pages as a networking tool in the industry

Start a distribution list to send press releases, announcements, and sales events.

Once you have started to identify your business goals and steps to achieve these goals, start talking.

Understand Your Customers/Clients

You will have a great opportunity to see where your target audience hangs out on the Internet when they are not buying your products. You can see what other interests they have and understand your customer base better than ever possible without social networking. Once you understand preferences and dislikes, you can focus your efforts on what your customers and clientele are looking for from your company.

Be Who You Are

As a consumer, it is likely you aren’t attracted to fluff. Your potential customers likely feel the same way. They want to deal with real. Be yourself, create the voice of the business and keep honesty in your program. If you fluff up all of your posts, people will begin to see right through you. Since you have to sum up big issues in small posts, you’ll need to be direct with what you say and ensure everything you say is projecting a positive, professional image.

Interact and Monitor

There is absolutely no point in setting up a social network campaign if you do not intend to interact socially on a regular basis. It takes time to grow a business relationship and your consistency in posts and interactions will benefit your efforts. Be sure to check on all comments and feedback information. Be sure to make your own comments and answer people’s questions and concerns. The more engaging you are, the more likely you will be able to not only develop quite a following but also be able to measure your success in profits.

Mar 13th 2010